Blue beverage cans with Black Friday 20% discount text.Man in a cap drinking from a blue can outdoors.Black Friday discount on Thrive drinks: Peak Beer Reload and Play Beer Refresh.

Beer that makes

you better

Now at a 20% discount.

Don’t hesitate, it’s our only sale of the year.

Now at a 20% discount.

Don’t hesitate, it’s our only sale of the year.

*Applies to Peak and Play 24- and 48-packs (excl. subscriptions).


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4.9 / 5 out of 1,000+ reviews

OVER 2 MILLION BEERS SOLD

ONLY NATURAL INGREDIENTS

UNIVERSITY DEVELOPED

APPROVED BY WORLD CHAMPIONS

Craving a beer

after sports?

A blue can of Thrive alcohol-free protein beer with water droplets.

Thrive Peak

World's first sports recovery beer.

A tasty reward with 10g protein.

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Time to relax?

Bottle of Thrive Unwind IPA, low-calorie magnesium, alcohol-free drink.

Limited Edition

Thrive Unwind

Beer that truly helps you relax.

Packed with magnesium.

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OVER 2 MILLION BEERS SOLD

ONLY NATURAL INGREDIENTS

UNIVERSITY DEVELOPED

APPROVED BY WORLD CHAMPIONS

Approved by World Champions

Jan Frodeno

3x Ironman World Champion

Get to know Jan

Jan Frodeno

3x Ironman World Champion

Get to know Jan

A person holding a blue beverage can against a concrete wall backdrop.

Naomi Van Den Broeck

Olympic sprinter and Belgian Cheetah

Get to know Naomi

Man in winter clothing wearing a helmet with attached beverage cans and a straw.

Nikolai Schirmer

Freeride Skier of the year

Get to know Nikolai

Meet Team Thrive

Real beer, made healthy.

ALL NATURAL

Just 4 ingredients: water, barley, hops and yeast.

ALCOHOL-FREE

Thanks to a patented yeast.

FUNCTIONAL

We add protein for recovery after sports or vitamins for health benefits.



BREWED IN BELGIUM

Where else?

Money back guarantee

if you don’t like them

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4.9 Stars from over 19,000 Customers

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