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WORLD'S FIRST SPORTS RECOVERY BEER

A refreshing non-alcoholic beer, with the functionality of a high-end recovery shake.

No more need to compromise between what you want and what your body needs.

BECAUSE YOU
   DESERVE
   A BEER
AFTER SPORTS

v

Ready to #GOTHRIVE?

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A beer That promotes physical recovery

Our Recovery IPA is what we call a performance beer. A functional beer that promotes physical recovery after sports.

This functionality is what makes THRIVE truly unique. It is achieved through an optimal mix of carbohydrates and protein.

RECOVER

RECOVER

PROTEIN

10G OF HIGH-END PROTEIN & 2G BCAA

Protein is crucial for the maintenance and growth of your muscles and thus for recovery after exercise.

Therefore, our Recovery IPA contains 10 grams of protein per can or bottle. And not just any protein, but a special whey hydrolysate: rich in BCAAs (>2 grams), easily digested and proven effective in scientific testing.

The beauty of it all? You wouldn't have known the protein is there had we not told you.

PROTEIN

FAST ABSORBING carbohydrates

Protein is not all though. After exercise, the energy reserves in your muscles need to be replenished to be ready for the next effort. But no worries, we have you covered here as well.

Our Recovey IPA provides you with the necessary carbohydrates. In an optimal ratio to the protein content and quickly absorbed by your body.

CARBS

CARBS

NO ALC

non-alcoholic, NATURALLY

THRIVE Recovery IPA is a beer that is naturally alcohol free due to the use of a special yeast that produces practically no alcohol during the brewing proces.

Why no alcohol? Because alcohol dehydrates and slows down protein synthesis in the muscle preventing physical recovery after exercise.

Recovery and alcohol are like water and fire, basically.

NO ALC

NOT DEVELOPED IN A GARAGE

We're not always serious, but our beer is. To the last drop.

THRIVE Recovery IPA is the result of a year's worth of R&D by an international team of beer researchers at the VIB - University of Leuven, in collaboration with our innovative brewery.

R&D

R&D

NO MORE NEED TO COMPROMISE JUST #GOTHRIVE

Story

The story of THRIVE starts with a group of friends that had set themselves one of the biggest challenges possible in sports: a full distance Ironman triathlon in Frankfurt, Germany. That is a 3.8k swim, 180k bike ride and a 42k marathon to wrap things up. Yikes. To top it off, the race took place in June ’19 during a 40°C heatwave. Not something we were used to. But Ironman says anything is possible and they were right. All five of us finished right behind Jan Frodeno with just a couple hundred athletes in between.

The race itself was the culmination of over a year worth of training. Sometimes we trained solo, but mostly we shared the pain by completing our workouts together. During training we had one problem though. And it was bigger than the blood, sweat and tears we had to put in to achieve our big goal. As Belgians, we loved our beer and nothing could beat enjoying a cold one after a tough workout. Unfortunately though, sports and alcohol don’t play well together as alcohol prevents physical recovery after exercise. Recovery which is crucial to build fitness and be ready for the next workout. Bummer. What you need instead is proper nutrition with the right mix of carbs and protein. So we ended up having chocolate flavoured recovery shakes followed by non-alcoholic beers after our workouts. Now that doesn’t sound like a great mix does it?

A couple of months after walking the Ironman red carpet, I started to wonder though. What if a non-alcoholic beer could be made with the functionality of a sports recovery shake? A delicious refreshing beer to enjoy after sports, that at the same time gives you the perfect mix of protein and carbs that your body needs to recover. I knew nothing about making beer, so that is probably why I was crazy enough to think this could be done. It took over a year and a team of innovative brewers and scientists, but we were able to pull it off. With THRIVE Recovery IPA we managed to create world's 1st true sports recovery beer. Best of all? It tastes great. But please do judge for yourself.

I am extremely proud of the beer we have created and hope you enjoy it on your path to achieving your own goals! #GOTHRIVE

Cheers, Laurens D'Hoore

THRIVE Recovery IPA

29,9057,90

Clear
SKU: N/A Category:

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